Google Shopping Image A/B Test
Hyde & Hare
Data through 2026-07-29

Sheepskin Image A/B Test

Duplicate products carrying the new candidate images run in a dedicated Standard Shopping campaign (CS | Shopping | High | Interiors | Dupe Feed) alongside the originals (current images). We compare click-through rate per image, week over week. Test started 7/12.
Snapshot — cumulative since launch
Days Running
18
since 7/12
New-Image CTR
0.48%
79 clk / 16,385 impr
Old-Image CTR
1.39%
Standard Shopping
CTR Lift
-65%
-65% vs old
New-Image Spend
£194
£804 revenue
New-Image Conv.
6.0
£804 value
Trends over time
Cumulative CTR — new vs current image
NewCurrent
0.0%0.5%1.0%1.5%2.0%7/127/147/167/187/207/227/247/267/287/29
Daily impressions delivered
NewCurrent (Shopping)
07501,5002,2503,0007/127/147/167/187/207/227/247/267/287/29
Head-to-head CTR by image
Click-through rate per image, new (cyan) vs current (grey), bars scaled to the same axis (0–2.0%). Sorted with clean like-for-like reads (★) first. Click counts shown so you can see how thin each read still is.
Sheepskin Rug - Cream ★ Old leads
NEW
0.58% 23clk / 3,976
OLD
1.64% 336clk / 20,483 · Shopping
-65%CTR vs old
Sheepskin Rug - Taupe ★ Old leads
NEW
0.36% 7clk / 1,923
OLD
0.57% 22clk / 3,842 · Shopping
-36%CTR vs old
Double Sheepskin Rug - Vole ★ Building
NEW
0.17% 1clk / 602
OLD
0.00% 0clk / 465 · Shopping
—CTR vs old
Quatro Sheepskin Rug - Vole ★ Building
NEW
0.19% 1clk / 529
OLD
0.00% 0clk / 433 · Shopping
—CTR vs old
Quatro Sheepskin Rug - Cream ★ Building
NEW
0.00% 0clk / 298
OLD
0.17% 1clk / 603 · Shopping
-100%CTR vs old
Sheepskin Rug - Caramel New leads
NEW
0.51% 9clk / 1,774
OLD
0.33% 2clk / 614 · PMax/other
+56%CTR vs old
Quatro Sheepskin Rug - Taupe No baseline
NEW
0.23% 4clk / 1,749
OLD
0.00% 0clk / 189 · PMax/other
—CTR vs old
Double Sheepskin Rug - Taupe No baseline
NEW
0.35% 4clk / 1,157
OLD
0.00% 0clk / 284 · PMax/other
—CTR vs old
Sheepskin Rug - Champagne No baseline
NEW
0.32% 3clk / 924
OLD
0.00% 0clk / 451 · PMax/other
—CTR vs old
Sheepskin Rug - Grey New leads
NEW
1.02% 8clk / 786
OLD
0.27% 1clk / 377 · PMax/other
+284%CTR vs old
Sheepskin Rug - Chocolate New leads
NEW
1.80% 12clk / 668
OLD
0.52% 2clk / 383 · PMax/other
+244%CTR vs old
Sheepskin Rug - Vole Building
NEW
0.15% 1clk / 661
OLD
0.00% 0clk / 662 · PMax/other
—CTR vs old
Sheepskin Rug - Dark Grey New leads
NEW
0.61% 3clk / 488
OLD
0.46% 1clk / 219 · PMax/other
+35%CTR vs old
Quatro Sheepskin Rug - White Building
NEW
0.00% 0clk / 419
OLD
0.35% 1clk / 288 · PMax/other
-100%CTR vs old
Double Sheepskin Rug - Grey Building
NEW
0.83% 2clk / 240
OLD
0.00% 0clk / 210 · PMax/other
—CTR vs old
Tibetan Sheepskin Rug - Brown & White Building
NEW
0.52% 1clk / 191
OLD
0.00% 0clk / 34 · PMax/other
—CTR vs old
Full side-by-side metrics — all 16 test products
NEW IMAGE (Dupe Feed) CURRENT IMAGE (original)
Image (product) Impr Clk CTR Conv Rev Impr Clk CTR Basis CTR Δ Read
Sheepskin Rug - Cream ★ 3,976 23 0.58% 0.3 £28 20,483 336 1.64% Shopping -65% Old leads
Sheepskin Rug - Taupe ★ 1,923 7 0.36% 1.0 £404 3,842 22 0.57% Shopping -36% Old leads
Double Sheepskin Rug - Vole ★ 602 1 0.17% 0.0 -- 465 0 0.00% Shopping -- Building
Quatro Sheepskin Rug - Vole ★ 529 1 0.19% 0.0 -- 433 0 0.00% Shopping -- Building
Quatro Sheepskin Rug - Cream ★ 298 0 0.00% 0.0 -- 603 1 0.17% Shopping -100% Building
Sheepskin Rug - Caramel 1,774 9 0.51% 1.1 £89 614 2 0.33% PMax/other +56% New leads
Quatro Sheepskin Rug - Taupe 1,749 4 0.23% 0.0 -- 189 0 0.00% PMax/other -- No baseline
Double Sheepskin Rug - Taupe 1,157 4 0.35% 0.0 -- 284 0 0.00% PMax/other -- No baseline
Sheepskin Rug - Champagne 924 3 0.32% 0.0 -- 451 0 0.00% PMax/other -- No baseline
Sheepskin Rug - Grey 786 8 1.02% 0.7 £53 377 1 0.27% PMax/other +284% New leads
Sheepskin Rug - Chocolate 668 12 1.80% 2.4 £190 383 2 0.52% PMax/other +244% New leads
Sheepskin Rug - Vole 661 1 0.15% 0.0 -- 662 0 0.00% PMax/other -- Building
Sheepskin Rug - Dark Grey 488 3 0.61% 0.5 £40 219 1 0.46% PMax/other +35% New leads
Quatro Sheepskin Rug - White 419 0 0.00% 0.0 -- 288 1 0.35% PMax/other -100% Building
Double Sheepskin Rug - Grey 240 2 0.83% 0.0 -- 210 0 0.00% PMax/other -- Building
Tibetan Sheepskin Rug - Brown & White 191 1 0.52% 0.0 -- 34 0 0.00% PMax/other -- Building
★ = clean like-for-like Standard Shopping baseline. Basis = which surface the old-image numbers come from: "Shopping" is directly comparable to the new arm; "PMax/other" mixes ad surfaces (search/display) so treat as directional only. CTR Δ = new CTR relative to old. "Building" = under 150 impressions / 3 clicks on the new image; not yet callable.

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